About the Project
In this challenge, I applied knowledge of key performance indicators (KPIs) and dashboards to create a plan that tracks the performance of web properties for minority- and women-owned businesses.
As a product manager, there is often a need to measure product performance in the market, as well as the impact of product changes or interventions like a targeted marketing campaign. To accurately judge the impact of change, it is important to have a baseline of key performance indicators tracked over time. In this challenge, I created KPIs and Google Analytics dashboards. Knowing what and how to measure, and how to communicate changes and trends in KPIs are also critical skills as a product manager.
